Anatomy of an Information Product Launch by Phyllis Zimbler Miller

About the Author:



Phyllis Zimbler Miller started Miller Mosaic, LLC to provide the services she wanted for herself for online marketing. The publication of Phyllis’ MRS. LIEUTENANT: A SHARON GOLD NOVEL in April 2008 launched Phyllis into internet marketing, including using social networking such as Twitter and Facebook to market her book.

Phyllis hired her daughter Yael K. Miller – now the chief technology officer for Miller Mosaic, LLC — and together they have created the internet marketing company Miller Mosaic, LLC that helps people promote their brand, book or business.

In April Phyllis became a National Internet Business Examiner at ww.InternetBizBlogger.com, writing articles several times a week on effective internet businesses and internet marketing. Then in June Phyllis wrote a month-long series on the steps of an information product launch in anticipation of the July 1st launch of the Miller Mosaic Internet Marketing Program.

This article series forms the basis of the just-released ebook “ANATOMY OF AN INFORMATION PRODUCT LAUNCH: WHAT YOU SHOULD KNOW ABOUT THE LAUNCH OF AN ONLINE INFORMATION PRODUCT.” In this ebook Phyllis has shared the trials and triumphs of launching an online information product.

Phyllis has a B.A in journalism from Michigan State University and worked as a journalist for several years. She also studied advertising design at the Philadelphia College of Art before earning an M.B.A. at The Wharton School of the University of Pennsylvania and working in marketing and web design in Los Angeles.

You can visit her website at www.MillerMosaicLLC.com to learn more about the Miller Mosaic Internet Marketing Program and you can read her Examiner.com articles at http://www.internetbizblogger.com/.

About the Book:

If you had a great idea today for an online information product – something for which you’ve identified a definite niche market – would you know the steps to take to get the product launched online? Steps such as the right software, shopping cart, copywriting, and online promotion needed?

If there’s a possible online information product in your future – or if you simply want to learn more about internet marketing – come along with National Internet Business Examiner Phyllis Zimbler Miller as she explains in details the steps she took in a one-month pre-launch for an online information product.

Phyllis pulls back the curtain to reveal everything she knew and everything she had to learn to fulfill her goal. And after reading this ebook ANATOMY OF AN ONLINE PRODUCT LAUNCH, you’ll be able to use this accumulated knowledge for yourself.

I was lucky enough to get the author to agree to an interview. This is what she had to say:

Could you please tell us a little about your book?

I wrote the ebook What You Should Know About the Launch of an Online Information Product to share with others what I had learned myself through much trial and error.

Did something specific happen to prompt you to write this book?

My business partner Yael K. Miller and I were going through the process of launching our own online information product – www.WeTeachWebMarketing.com – and it was a great deal of hard work to figure out everything we needed (and wanted) to do.

Who or what is the inspiration behind this book?

To make it easier for others to launch their own online information product, especially as there are so many free or low-cost Internet marketing strategies.

What cause are you most passionate about and why?

I’m a big supporter of many military-related projects – and I’m probably most passionate about helping get out information to people affected by Post-Traumatic Stress Disorder. Nancy Brown of YourMilitary.com and I deal with this subject frequently on our BlogTalkRadio show YourMilitaryLife.com

In the last year have you learned or improved on any skills?

In the last year I’ve worked almost 24/7 to learn as much as possible about Internet marketing. When I look back at what I didn’t know before, I’m amazed at what I’ve learned by being committed to working through frustration with new techniques and successfully coming out the other side.

What is the most important thing in your life right now?

Encouraging people to join my monthly membership program because I want to share my information with them in a way that is NOT overwhelming and in a way that can be easily implemented. And this is why I made the monthly membership fee very reasonable – to encourage people to learn new things that can help them promote their brand, book or business.

What are you currently working on?

The sequel to my novel Mrs. Lieutenant – Mrs. Lieutenant In Europe – which deals with living in Germany as part of an occupying force only 25 years after the end of World War II.

Do you have any advice for writers or readers?

For writers – be willing to always learn new things that can help your writing. I often read books of authors who seem to have stagnated. We should all try to improve our writing skills with each article, essay or book that we write.

What are some of your long term goals?

Besides growing the membership in www.WeTeachWebMarketing.com, I’m hoping for a movie of my novel Mrs. Lieutenant because the themes dealt with in the book – racial, religious, gender and class prejudice as well as the U.S. at war – are very relevant for today.

What do you feel has been your greatest achievement as an author?

The Jewish holiday book Seasons for Celebration that I wrote with Rabbi Karen L. Fox has touched a great number of lives. Karen and I wrote the book to be as accessible as possible to people – and apparently we succeeded.

You know the scenario – you’re stuck on an island. What book would you bring with you and why?

Doris Lessing’s The Golden Notebook. It was a seminal book for me when I read it years ago, and it has just provided the answer to a writing problem I’m having with the sequel to Mrs. Lieutenant.

What is the most important lesson you have learned from life so far?

How important it is to have an open mindset – to be willing to fail at something in order to move forward. Carol Dweck’s book Mindset was pivotal in my understanding of the importance of this.

Is there anything you regret doing/not doing?

I regret not writing more actively while living in Munich from 1970 to 1972. I wanted to be a writer, so what was I thinking?

What is your favorite past-time?

Reading and writing. (FYI – Reading well-written books helps improve one’s writing skills.)

Is there anything else you would like to share with us?

I hope that if you have a brand, book or business that you’re not yet promoting on the Internet and you’d like to do so, you’ll consider a) joining my membership program at www.WeTeachWebMarketing.com, b) buying my ebook What You Should Know About the Launch of an Online Information Product – http://budurl.com/productlaunchebook and c) reading my almost-daily National Internet Business Examiner articles at http://www.InternetBizBlogger.com